Print is a huge part of running and promoting gyms and leisure centres, and that’s no different for the nationwide gym chain, JD Gyms. After three years of managing their online printing through our free account management service, I spoke to a representative from JD Gyms to find out why they choose this service for their print and some of their top tips for cohesive marketing for multi-centre gyms.
As a Business Development Executive at instantprint, I’ve personally worked with the JD Gyms brand throughout their entire print journey with us, which means I’ve gotten to know them pretty well, including what they like and some of the challenges they face. When asked about the main benefit of having a dedicated account manager to help organise their print requirements, JD Gyms shared:
“Lucy knows our brand really well and understands the type of print we need and the complexities of having multiple delivery addresses. It’s great to have someone always on hand to answer any queries or solve any problems.”
I work with JD Gyms to produce all of their customer-facing communications, which means ensuring that all of the print chosen is the highest quality to really show off the brand. They’re a household name, and need print that reflects that.
“We use a variety of different print in our marketing strategy, from leaflets to banners and correx signs. We’ve found that incorporating all of these different print tools into our strategy has increased our brand’s reach and made us easily identifiable.”
Creating an account with my team is a fantastic decision for businesses that need a little extra from their print, be that longer runs than what we offer on the website to flexible payment options and even organising their direct mail. The account managers are here to work alongside these businesses to make ordering print online easy, despite complex needs.
As a multi-centre gym business, I organise multi-address delivery for JD Gyms, which allows them to split up their orders however they need to and arrange delivery to their various sites around the country. I also make sure we can supply the sizes and quantities of print they need, even if that means creating something bespoke for them
“We’d definitely recommend the instantprint account management team to other UK gyms and leisure centres. The team that manages our account has knowledge of the different products we use as well as an understanding of the industry. Their impressively fast turnaround times have also been key to a successful relationship with instantprint.”
If you’re interested in setting up a free business printing account with my team, fill out this form and we’ll be in touch shortly or give us a call on 0191 685 0125.
