





What you plan to use your brand new leaflets for will determine what kind of fold you think you’d opt for. It also depends on the size of leaflet you pick too. You can choose from the following folds:
Still not sure which folded flyer is best for you and your business? We’ve created a handy guide so you can get a better idea here .
Folded leaflets come in a range of sizes and folds to suit every brief. Our most popular choice is a DL finished size, available across all folded options. Choose from Half-Fold, C-Fold, Z-Fold, Roll Fold, Cross Fold and Concertina Fold. If you’re not sure where to start, A4 folded is a reliable standard that gives you plenty of space without feeling bulky. Any fold can be used for any design; pick the option that best fits your content and how you want customers to read it.
Check out our full list of folded leaflet sizes:
C-Fold & Z-Fold
A6 C/Z-Fold - Flat size - 315mm x 148mm - Finished size - 105mm x 148mm
A5 C/Z-Fold - Flat size - 444mm x 210mm - Finished size - 148mm x 210mm
A4 C/Z-Fold - Flat size - 630mm x 297mm - Finished size - 210mm x 297mm
A3 C/Z-Fold - Flat size - 891mm x 420mm - Finished size - 297mm x 420mm
DL C/Z-Fold - Flat size - 297mm x 210mm - Finished size - 99mm x 210mm
148 Square C/Z-Fold - Flat size - 444mm x 148mm - Finished size - 148mm x 148mm
210 Square C/Z-Fold - Flat size - 630mm x 210mm - Finished size - 210mm x 210mm
A4 Slim Square C/Z-Fold - Flat size - 315mm x 297mm - Finished size - 105mm x 297mm
Third A3 Square C/Z-Fold - Flat size - 420mm x 297mm - Finished size - 140mm x 297mm
Third A5 Square C/Z-Fold - Flat size - 210mm x 148mm - Finished size - 70mm x 148mm
Half Fold
A6 Half-Fold - Flat size - 210mm x 148mm - Finished size - 105mm x 148mm
A5 Half-Fold - Flat size - 297mm x 210mm - Finished size - 148mm x 210mm
A4 Half-Fold - Flat size - 420mm x 297mm - Finished size - 210mm x 297mm
A3 Half-Fold - Flat size - 594mm x 420mm - Finished size - 297mm x 420mm
DL Half-Fold - Flat size - 198mm x 210mm - Finished size - 99mm x 210mm
148 Square Half-Fold - Flat size - 296mm x 148mm - Finished size - 148mm x 148mm
210 Square Half-Fold - Flat size - 420mm x 210mm - Finished size - 210mm x 210mm
A3 Slim Half-Fold - Flat size - 297mm x 420mm - Finished size - 148mm x 420mm
A4 Slim Half-Fold - Flat size - 210mm x 297mm - Finished size - 105mm x 297mm
A5 Slim Half-Fold - Flat size - 148mm x 210mm - Finished size - 74mm x 210mm
Cross Fold
A4 Cross-Fold - Flat size - 594mm x 420mm - Finished size - 297mm x 210mm
A5 Cross-Fold - Flat size - 420mm x 297mm - Finished size - 210mm x 148mm
A6 Cross-Fold - Flat size - 297mm x 210mm - Finished size - 148mm x 105mm
Roll & Concertina Fold
A5 Roll/Concertina-Fold – Flat size - 598mm x 210mm - Finished size - 148mm x 210mm
A6 Roll/Concertina-Fold – Flat size - 420mm x 148mm - Finished size - 105mm x 148mm
DL Roll/Concertina-Fold – Flat size - 396mm x 210mm - Finished size - 99mm x 210mm
148 Square Roll/Concertina-Fold – Flat size - 592mm x 148mm - Finished size - 148mm x 148mm
A4 Slim Roll/Concertina-Fold – Flat size - 420mm x 297mm - Finished size - 105mm x 297mm
A3 Slim Roll/Concertina-Fold – Flat size - 592mm x 420mm - Finished size - 148mm x 420mm
When we say ‘stock’ we’re talking about the material your folded leaflets are printed on. For some print products, this can range from classic printer paper to card and even to PVC and foam board.
These stocks are measured in ‘GSM’, or grams per square metre. The larger the number, the thicker (or heavier) the paper is and the better quality.
Here are all the stocks we offer for folded leaflet printing:
Silk Stock - Smooth coated stock with a subtle sheen that gives folded leaflets a professional look while keeping them easy to write on with a ballpoint pen.
Uncoated Stock - Natural textured stock that absorbs ink quickly, ideal for folded leaflets where a traditional feel or writable surface is needed.
Gloss Stock - High-shine coated stock that makes colours stand out, perfect for bold and eye-catching folded leaflets.
No matter if you’re designing half fold leaflets, a C fold leaflet or Z fold leaflet, we have a variety of folded leaflet templates available online on the instantprint website. You don’t need to have any previous design experience or a be a wiz on Photoshop or InDesign either!
We have 1000s of designs to choose from and they’re all completely customisable. Whether you’re looking for a completely blank template to pop your ideas down onto, or need a helping hand in the creativity department with something pre-designed, we have something for every business. Start designing now!
Once you’ve worked on your folded leaflet design ideas and have your marketing ready to go, it’s key that you know where they should be distributed. If you’re a local business you may want to place them in nearby cafés, restaurants and other small businesses; whereas if you’re a B2B firm, you could put some aside to give out at conferences and networking events.
Wherever they go, folded leaflets from instantprint are sure to make the right first, and lasting impression.
Folded leaflet designs get a bit of a rep for being tricky – not only do the folds sometimes make it hard to visualise where content should go, things can also get messy if your images or text spread across the folds. We asked instantprint Creative Lead Jennie for her top tips for designing a folded flyer or leaflet.
If you haven’t already, go and watch our video showing the different kinds of folds and how they work. It’s so important to be able to recognise where your design needs to go, what order your message should go in and it will help you get the orientation right.
When things are getting folded and unfolded, the creased area can crack, which is a perfectly normal thing to happen. I’d recommend keeping text away from the folds so that it’s always legible.
Don’t overwhelm the reader by putting too much on the page. Leaving some white space (with no text or design elements) actually helps the reader to navigate the page chronologically and makes the design more aesthetically pleasing. Think about navigation across the folds – where will the reader naturally start?
Want to design your fold out leaflet yourself? It’s quick and simple to get your blank canvas set up on whichever design programme you’re using. From Photoshop and InDesign to Adobe Illustrator and PDF; for help setting up your file, check out our guide .
If you don’t want to use professional design tools, you can just as easily create a sleek folded leaflet design in Microsoft Word. This step-by-step guide shows you exactly how to set up your folds in Word.
We recommend saving your folded leaflet design as a PDF – this stops anything changing or moving when we open up your file to manually check it before sending it to print!
Remember how the folds will look once your leaflet has unfolded. If you’re designing a C-fold, the middle panel will be bigger, but we’ll automatically do this for you when you submit your design, so keep all of your panels the same size when designing. For cross folds, some of your panels make look upside down – just visualise putting it together, or get a personal artworker to check it over for you if you’re not sure you’ve got it right.