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Halloween has now overtaken Valentine’s Day in terms of spending. In 2001, consumer spending on Halloween in the UK was a conservative £12million, but in 2015 it was a whopping £300million – and it continues to rise.
So how can you make the most of seasonal events like this to maximise your profits? First up, take a step back and look at last year’s October spending. If possible, look at 2014, too.
Download our FREE Autumn Marketing Cheat Sheet for more tips and tricks!
