TikTok is one of the fastest growing social media platforms on the internet, and has revolutionised how consumers engage with content online. With this in mind, businesses across the globe are working hard to boost their visibility on the channel to increase views, engagement and followers. Understanding user behavioural patterns has become essential for marketers and content creators, however, we’ve simplified the process for you to learn how you can become a master of timing, to get in front of your target audience on TikTok.
Table of Contents
What Is the Best Time to Post on TikTok?
When Is the Best Time to Post on TikTok by Location?
Does It Matter What Time I Post on TikTok?
How Do I Find the Right Time to Post for My TikTok Audience?
Frequently Asked Questions
In Conclusion
What Is the Best Time to Post on TikTok?
We know that determining the best time to post your content on TikTok can feel challenging, especially when you’re looking to increase brand awareness. There are various factors which will impact the best times to post, including the day of the week, consumer habits, seasonality and current events. Fortunately, there’s been a lot of data published across the internet which identifies typical TikTok engagement patterns across the board. Hootsuite experimented with 30,000 posts and found that globally, the most optimal time to post on TikTok for maximum engagement is on Thursday’s at 7pm. We’ve dug further into research from Hootsuite, SocialPilot and Influencer Marketing Hub to find the best times for you to post each weekday in the United Kingdom.
Best Times to Post on TikTok on a Monday
According to analysis, the best times to post on a Monday would be 6am, 10am and 10pm. These times suggest people are engaging with content when they initially wake up, and just before they go to sleep.
Best Times to Post on TikTok on a Tuesday
The data suggests that 2am, 4am and 9am are the most popular times for posting on Tuesdays. This is an anomaly to other days of the week, as these windows all seem to be pre 12pm, rather than being spread around the clock, which points to customers engaging with content throughout the evening.
Best Times to Post on TikTok on a Wednesday
7am, 8am and 11pm point to being the most optimal posting times on a Wednesday. This means that it’s likely customers are engaging with content on TikTok as they prepare to start and end their days.
Best Times to Post on TikTok on a Thursday
As we discovered earlier, Thursday is the day with the most global engagement, and this statistic is carried over into the UK. The best times to post on Thursdays are 9am, 12pm and 7pm, allowing you to make the most of a variety of different points of the day.
Best Times to Post on TikTok on a Friday
On a Friday, analysis shows that as the week progresses, the UK audience is most likely to engage with your content just after lunchtime. The optimal timeslots are 5am, 1pm and 3pm, this may be down to consumers winding down on their lunch, or finishing the week early and relaxing for the weekend.
Best Times to Post on TikTok on a Saturday
Almost opposite to Wednesday, data suggests that posting at 11am, 7pm and 8pm is the most optimal time to receive maximum engagement on Saturdays. With this in mind, you might want to consider your messaging to ensure that you connect with your customers and make the most of the opportunities presented.
Best Times to Post on TikTok on a Sunday
On the final day of the calendar week, the analysis suggests that posting at 7am, 8am and 4pm are the most effective times to reach your audience. This implies that most engaged customers are rising bright and early and are looking to consume as much content as possible before the start of a new week.
When Is the Best Time to Post on TikTok by Location?
Where you are in the world has an impact on TikTok engagement, as different locations tend to house various demographics, especially across countries and cities. By taking the time to understand your target audience and their specific TikTok consumption habits, you’re going to be able to gear your timing more towards their schedules. This is increasingly important if your business targets customers in different countries and time zones around the world. To make it easier for you, we’ve used our research to help you understand the best times for 5 of the most popular UK locations -
London
Birmingham
Manchester
Belfast
Glasgow
Does It Matter What Time I Post on TikTok?
In a nutshell, yes, your posting time matters. By knowing the best time to post your TikTok videos, you’re able to ensure that your marketing is reaching the intended audience when they’re actually online.
One of the major factors which the TikTok algorithm focuses on is user interaction. If you’re getting consistently high levels of engagement, you’ll be rewarded with your content regularly appearing on the “For You Page”. This page is the most commonly used part of TikTok, and where users tend to spend their time scrolling, for entertainment and inspiration.
How Do I Find the Right Time to Post for My TikTok Audience?
If you want to further optimise your posting on TikTok and narrow down timing for your specific audience, it’s a great idea to dive into the analytics suite, known as “Creator Tools”. Don’t worry, you won’t need to navigate too far, and we’ve made a step by step guide you can follow to find your audience’s most active times.
Start by going to “Creator tools”, which can be found by clicking the hamburger menu of your TikTok profile.
Next, you’ll want to go to “Analytics” found at the top of the page.
After that go to “Followers”, which is the third option in the top menu.
Then finally, just scroll down to the bottom and you’ll find “Most active times”, which will give you the specific information you’re looking for.
What’s better yet, is you can choose whether you want to see this by daily or hourly numbers and you’ll notice that your information is displayed in a bar chart. This allows you to easily see the peaks, and by clicking on each bar, you can get detailed information about specific numbers for the time or day.
The insight which you obtain from this is collated from your account’s followers, giving you further knowledge of their general screen time and consumption patterns. Using this data, you can time your posts to meet their habits, ultimately increasing your chance of reaching your target audience and higher engagement levels. When the algorithm sees that your content is being received well, it will be rewarded with placements on the “For You Page”.
Frequently Asked Questions
How Often Should I Post on TikTok?
We know that it can seem complicated to try and work out how often you should post on TikTok. TikTok suggests you aim to post 1-4 times per day and test how your content is received. Doing this and analysing your findings will help you create better content and also understand the frequency which is most optimal for your followers.
Is It Bad to Post on TikTok Late at Night?
All businesses have different audiences, and due to demographics and behaviours, this will lead to a variety of requirements depending on their consumption habits and locations. If your customer base tends to be in different timezones, or active late into the evening, then posting later at night will prove beneficial to receiving positive levels of engagement. As we uncovered in the “How Do I Find the Right Time to Post for My TikTok Audience?” section, you can identify this in your analytics centre.
Do Hashtags Make a Difference on TikTok?
With TikTok being a fairly recent platform, the developers put a lot of emphasis on the use of hashtags. Hashtags are a great source of discoverability and helps the algorithm put your posts in front of people who engage with that type of content, but also helps users find you in the search bar. TikTok has helped make searching for relevant terms simple, as you can enter your keyword in the search bar, and the “Hashtags” menu will give you insight into the number of searches the word gets, along with other relevant suggestions.
Why Do I Not Get Views on TikTok?
There are various reasons in which you might not be getting any views on TikTok, which will require you to take some time to analyse your content over a length of time to spot any habits in which you can adapt and improve. Things you could look out for include -
Inappropriate content: It’s important that you stay within TikTok’s community guidelines, which prohibit content such as nudity, violence and hate speech. If your content is found to be breaching these guidelines, it’s more than likely that the algorithm will not be promoting it to the users of the platform.
Low quality content: By taking the time to ensure that your posts contain high resolution video and audio, you’re more likely to be rewarded with your content being promoted to a wider spread of users and receive more views.
Timing: Posting at the right time is important for you to reach users who are actively engaging with content just like yours. If you’re consistently posting when your target audience is most likely asleep, or busy, you’ve got less chance to receive as much engagement.
Lack of hashtags: Using hashtags allows you to reach a wider audience. From giving the algorithm more information about your content to increasing the chances of a user finding you from the search terms, you’ve got a better chance to pop up in more feeds by using relevant hashtags.
Lack of engagement: Another aspect which is considered by algorithms is the amount of engagement your posts tend to get. If users are not likely to engage with you, the platform will not reward your content. You don’t have to reinvent the wheel to improve this, by communicating with other users, responding to comments and creating content which encourages conversations, you’re more likely to receive higher levels of engagement.
In Conclusion
Your TikTok posting schedule will vary depending on a number of factors, however, by experimenting and using data insights, you’ll be able to tailor the times to your specific audience. When you first get started on TikTok, you might want to consider making the most of the general optimal posting times, then tailor your schedule accordingly to suit your audience. If you’ve just got started, or you’re looking to level up your performance on the platform, check out our Updated Social Media Image and Video Size Guide for 2024 which will help you optimise your TikTok content and enhance your chances of being rewarded by the algorithm.
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